Serums

Shop skincare serums for targeted hydration, brightening, soothing and skin renewal.

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Face serums

A serum is the step that targets one concern. Choose by what you want to change: niacinamide and alpha-arbutin for brightness and dark spots, centella for calming, propolis for glow, and retinal in an eye serum for the under-eye area.

Use one serum at a time after toner. Add a second only once your skin is used to the first, and always wear sunscreen with brightening or retinoid serums.

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The rest of the routine.

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New to Korean skincare?

Start with a toner and a serum, give it four weeks, then add one thing at a time.

Shop toners Read the FAQ